EventMingle is a social media app for community events.
MVP Product design by Massiel Lopez
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A startup company has launched a product that helps people meet new friends. The goal of the product is to create a social user experience that will help users get out and do activities in person.
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The peeps at EventMingle discovered the number of people who say they are going to an event is significantly higher than the number of people who actually attend to the events.
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The company reached out to me so that we can come up with a solution that will help them reduce the amount of NO-SHOWS for the events
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Introduce cost-effective incentives that resonate with the brand's caring and familiar personality to motivate users to commit to and attend events?
Address the gap between RSVPs and actual attendees, boosting the conversion of accepted invites to event participants while maintaining a friendly user experience?
Project Brief
Target audience:
32-55yr old
My role:
Research, Design, Testing
Tools:
Figma, QuickTime
Duration:
2 weeks
Design Process
Secondary research
Competitive analysis
Empathize
Affinity map
User persona
Define
Initial ideas
Solution
User flow
Ideate
Lofi wireframes
Design system
Hifi wireframes
Prototype
Usability testing
Finals wireframes
Learnings
Test
Empathize
Secondary research
Why are users not attending events they have already RSVP’d to?
Changing plans
Dropped excitement
Financial factors
Overcommitment
Lack of accountability
Special ticketing
NO SHOWS!!!
Competitor analysis
Event sharing capabilities
Social Media Integration
Integration with calendar and scheduling apps.
Personalized events list
Emphasis on community building
Simplified ticketing system
Define
Affinity mapping
User persona
Alex Mitchel
New to Denver
34 years old
Middle class
Interests
Flexibility: The app should allow them to easily change their RSVP status based on their mood and availability.
Community Support: Alex feels more comfortable attending events where they know at least one more person
Goals
Meet like-minded individuals
Discover events that match their interests
Community engagement
Pain points
Busy Schedule: They may have to cancel plans due to unexpected deadlines.
Commitment Guilt: RSVPing for events and not attending can sometimes lead to guilt or anxiety.
Social Anxiety: Alex's social anxiety can make attending events alone, a bit challenging at times.
Ideate
Offer premium ticket option for VIP users
Have user join the event forum
Provide rewards: certificates of attendance, loyalty points
Push for event calendar reminders
Invite a friend
Issue a fee for no-shows
Personalized event content
Educate the user about the no-show policies
Issue certificates of attendance
Display no-show policies during the RSVP process
Initial ideas
To build a Check-In flow in which the user can invite a buddy to attend the event. By checking into the event, the user will be rewarded loyalty points and can receive more for each person they invite.
Solution
Invite a buddy, receive points to cash out for rewards!!!
The user needs to be able to check into an event upon arrival and receive their loyalty points for attending the event.
User flow
Prototype
Low fidelity wireframes
The color palette was inspired by the company’s brand attributes:
Caring
Familiar
Humorous
Optimistic
Design system
The soft blues provide that caring feeling and with a pop of yellows and pinks, that bit of playfulness and optimism come through.
For the font, I opted for SPARTAN, it is easy to read and very minimal
High fidelity wireframes
1st rendition
Testing
Usability testing
I conducted 2 rounds of usability testing to help identify potential issues and answer questions that might arise later on. The test was applied to 5 different individuals in 15-minute sessions.
How are the events organized?
Before
After
How do they know if my friend really attended?
Before
After
Am I supposed to scan a QR code when I get there?
Before
After
Final wireframes
Learnings
This project has been a unique and enriching experience, particularly because it involved enhancing an existing mobile app. The challenge of finding solutions within an established framework provided valuable insights into user preferences and behaviors.
By recognizing the power of rewards and applying gamification principles, I aimed to create a more compelling and user-friendly experience. I am hopeful that these improvements will not only meet the company's expectations but also contribute positively to the overall user engagement and satisfaction with the app.
Thank you for your time! If you would like to check out the entire case study, please visit this link. Event Mingle