A mobile app dedicated to helping you find the best public spaces to work from.
Design Sprint | Case Study | by Massiel Lopez
PostUp is a new start up company that wants to make it easier for freelancers and remote workers to find great coffee shops and public spaces to work from.
What is Post Up?
Freelancers and remote workers are spending too much time trying to find a work space that is suitable for their specific needs, therefore spending less time actually getting their jobs done.
The Problem
“The search is a job in itself”
Create a space in which remote workers and freelancers can review and share advice on locations they have already worked in and contribute to the community.
Goals of the project
Reduce the time it takes the users to find a suitable workspace.
Discover
More time trying to find a place to work from, than actual time working
Google and Yelp focus more on reviews of the food, and service.
Yelp or Google maps don’t always show pictures of the physical space.
Through research and interviews, I was able to identify 3 main issues that affect remote workers when it comes to finding work spaces.
Findings
Google maps:
Ability to download offline maps
Busy times throughout the day
Ratings and reviews from users
Competitor analysis
Yelp:
Search filters not geared toward remote workers’ needs.
Direct connection to local business
NO monthly fee
Define
User Persona
Behaviour
Works remote 3 days out of the week
Not familiar with the city
Needs quiet to make work calls and take meetings
Meet Nina!
32 yr old
Copy Write freelancer
Boston, MA.
Goals
Quiet place to work from.
Reliable WiFi
Amenities
Frustrations
Wasted time finding the right place.
WiFi connectivity can be bad
Too much surrounding noise
Ideate
Filters such as: Wifi, outlets, toilets, quiet spaces, table availability and others.
Contribute through reviews and pictures
Save to favorites
Nearby locations (maps)
What features do we need?
Prototype
Storyboard
High fidelity wireframes
Test
All testers were asked to perform the same tasks which were:
Find a place you would like to work from, based on your specific needs.
Save it to your favorites for future use.
User Testing
WINS
“I really like that I can pick and choose what amenities are important to me so I can find the perfect space to work from.”
OPPORTUNITIES
A little confusing when it came to saving a location to “My List” , How do I know if it saved?
After
Before
Prototype
Working on the PostUp project has been a really fun experience, and as my first project of this nature it has been a really enjoyable journey as a UI/UX designer.
The design sprint approach was like a creative pressure cooker, forcing me to turn ideas into actionable solutions in just a few days. The intensity of the process was invigorating, and it proved to be an efficient way to tackle the complex challenges. It allowed me to cut through the noise, focus on the most critical aspects, and make significant progress.
As a remote worker myself, I see the practicality and value that this mobile app offers firsthand. This app is something I would genuinely use in my daily life, making my search for public work spaces more enjoyable, and efficient.
Reflections
To find out more about this project, visit this link for the full document.